Even worse, companies can use their superior information about consumer preferences to manipulate their behaviour (e.g. Behavioural manipulation is not common in models in which consumers are fully rational. However, it is quite likely when consumers do not fully understand how much new data collection and processing methods used to track and predict their behaviour. The basic idea of such manipulation was understood by legal analysts of antitrust, such as Hanson and Kysar who observed that "once one accepts that individuals systematically behave in non-rational ways, it follows from an economic perspective that others will exploit those tendencies for gain" (1999: 630). Indeed, advertising has always involved some element of manipulation.

Tech news site VentureBeat recently published an article that claimed "that the idea [of humans worshipping AI] is a lot more feasible than you might think." In response, Elon Musk has shared his thoughts on anyone planning to create artificially intelligent (AI) digital deities for us to worship. The VentureBeat article discussed efforts by Anthony Levandowski, founder of Otto and a former self-driving car engineer at Google, to create a religious organization called Way of the Future. The organization's mission statement says their goal is "to develop and promote the realization of a Godhead based on artificial intelligence and through understanding and worship of the Godhead contribute to the betterment of society." Musk has frequently voiced concerns about the potential danger of unregulated AI, including the possibility that it could end civilization by instigating World War III, and in a tweet, he revealed that he thinks no more fondly about the idea of worshipping AI.

Tech news site VentureBeat recently published an article that claimed "that the idea [of humans worshipping AI] is a lot more feasible than you might think." In response, Elon Musk has shared his thoughts on anyone planning to create artificially intelligent (AI) digital deities for us to worship. The VentureBeat article discussed efforts by Anthony Levandowski, founder of Otto and a former self-driving car engineer at Google, to create a religious organization called Way of the Future. The organization's mission statement says their goal is "to develop and promote the realization of a Godhead based on artificial intelligence and through understanding and worship of the Godhead contribute to the betterment of society." Musk has frequently voiced concerns about the potential danger of unregulated AI, including the possibility that it could end civilization by instigating World War III, and in a tweet, he revealed that he thinks no more fondly about the idea of worshipping AI.

The tongue-in-cheek post contained a picture of a gambling addiction ad stating "In the end the machines will win," -- not so obviously referring to gambling machines. On a more serious note, Musk said that the danger AI poses is more of a risk than the threat posed by North Korea. If you're not concerned about AI safety, you should be. This echoes his remarks earlier this month when he said, "AI just something that I think anything that represents a risk to the public deserves at least insight from the government because one of the mandates of the government is the public well-being." Nobody likes being regulated, but everything (cars, planes, food, drugs, etc) that's a danger to the public is regulated.

As a guest speaker at the 2017 National Governors Association Summer Meeting, entrepreneur and innovator Elon Musk covered a number of topics, including artificial intelligence (AI). During his talk, the Tesla and SpaceX CEO and founder urged the U.S. governors present on Saturday to set up regulations for the development of AI. Musk is very familiar with the topic of AI, as he's spoken about it a number of times. To be clear, he isn't afraid of AI itself. What scares him is what could happen if AI is left unchecked.